Google reviews for retail shops and boutiques

A shop has one guaranteed moment with every buyer: the counter. How to use it without slowing the queue, and what to do about the browsers who leave without buying.
Reviews and follows at market stalls and pop-ups

A weekend market stall meets hundreds of people and keeps almost none of them. A tap point is the cheapest way to turn a browser into someone who finds you again.
Google reviews for motels, B and Bs and holiday stays

Booking platforms collect their own reviews, but travellers still search your name on Google. How smaller accommodation hosts can build a Google listing that holds its own.
How to get your first ten Google reviews

Nought to ten is the hardest stretch there is, because you have no social proof to attract the proof. A four week plan for a business starting from an empty listing.
Google reviews for cafes: where the tap point goes, and when to ask

Counter, table or receipt. Where a review prompt actually gets used in a busy cafe, and the two minutes in a service when people are most likely to say yes.
How to find your Google review link

The link that opens your Google review box, where to find it in under a minute, and what to do when it will not appear.
Reviews for wedding and event vendors

Couples book photographers, florists, venues and caterers almost entirely on reviews, but most clients only ever book you once. How to catch the review before the moment passes.
How barbers and salons get Google reviews without the awkward ask

Chair-side asking feels uncomfortable because most scripts are bad. What actually works in a salon, and why the mirror station beats the front desk.
Review cards for tradies: what works when there is no counter

Plumbers, sparkies, cleaners and mobile detailers have no shopfront to put a stand on. The card in the ute and the moment at the end of the job are what you have instead.
Can you get a Google review removed?

Sometimes, and only for specific reasons. What Google will actually take down, how to report it properly, and why the reply matters more than the removal.