Should you pay for a review or reputation management service?
Plenty of companies will sell you more reviews. Some offer useful tools, some cross lines that put your listing at risk. How to tell the difference before you sign up.
Tag: Compliance
Reviews for used car dealers
Buyers arrive expecting to be pushed and are ready to walk. Reviews from recent buyers are the fastest way to lower their guard. When to ask, and what never to do.
What to do when someone threatens you with bad reviews
Pay up or we post one star reviews. Review extortion is real, Google has a specific way to report it, and paying is the one thing you should never do.
Reviews for solar and home energy installers
Solar is a big purchase with a long payback, and buyers have heard plenty of sales pitches. Reviews from real neighbours carry more weight than anything you can say about yourself.
Are NFC and QR review cards safe?
Customers sometimes hesitate to tap an unfamiliar card. What a tap point can and cannot do to a phone, the real risk of tampered QR codes, and how to protect your customers.
Asking for reviews by email and SMS: the Spam Act rules
A follow up message is one of the best ways to get a review, and it counts as a commercial message under Australian law. Consent, identification and unsubscribe, in plain terms.
Can you get a Google review removed?
Sometimes, and only for specific reasons. What Google will actually take down, how to report it properly, and why the reply matters more than the removal.
Reviews and AHPRA: what clinics can and cannot do
Testimonials that touch clinical care cannot be used to advertise a regulated health service. What that means for Google reviews, review cards, and the reviews already on your own website.
How to ask for reviews without breaking the rules
Google bans incentives and review gating. The ACCC allows incentives under conditions. Where the two differ, and what good practice looks like.