The honest answer is: sometimes, but almost certainly not for the reason you want. Google removes reviews that break its content policies. It does not remove reviews for being unfair, inaccurate or infuriating, and its own help page says plainly not to report a review just because you disagree with it.
What Google will actually remove
Google applies a list of prohibited and restricted content categories to Maps contributions. The ones that come up most for small businesses:
- Fake and misleading content. A contribution must reflect a genuine experience at the place. A review from someone who was never a customer is reportable.
- Rating manipulation. Incentivised reviews and unusual patterns designed to shift a rating artificially.
- Conflict of interest. Reviews from current or former employees, or from a competitor.
- Off topic content. Commentary unrelated to the actual place. A political rant on a bakery listing qualifies.
- Personal information. A review naming a staff member’s address, phone number or other identifying details.
- Harassment, hate speech and offensive content. Threats, slurs, deliberate provocation.
- Obscenity and profanity intended to offend.
- Advertising and solicitation. A rival dropping their own phone number in your reviews.
- Impersonation. Someone posing as a person or organisation to mislead.
What is not on that list: “this is wrong”, “we were not even open that day”, “they are exaggerating”. Those are disputes about facts, and Google does not adjudicate them.
How to report one properly
- Open your Business Profile and select Read reviews.
- Click the report icon next to the review.
- Choose the reason that actually applies. Picking the closest wrong reason is the most common cause of a rejected report.
- Send the report.
Google says evaluation typically takes several days, and you can track it in the Reviews Management Tool. A report comes back as decision pending, reviewed with no policy violation found, or escalated with updates by email.
If it is declined
You get one appeal. In the Reviews Management Tool, choose the option to check the status of a review you reported previously, then appeal the eligible ones. You can appeal up to ten at a time. It is a single shot, so it is worth writing the reason properly rather than repeating “this is unfair”.
The thing most businesses get wrong
Time spent chasing a removal is usually time badly spent. Even a successful report takes days and often fails. Meanwhile two things you fully control are sitting there untouched: the public reply, and the volume of reviews around it.
A calm, specific reply is read by everyone who sees the review afterwards, and it is judged far more favourably than the complaint. We go through the structure in how to reply to a bad Google review.
And a single one star review on a listing with eleven reviews is a crisis. The same review on a listing with two hundred is a footnote. That is an argument for building the buffer before you need it rather than after. See your review count matters more than your star rating.
What about legal action
Australia has defamation law and it does apply to online reviews, but it is slow, expensive and can turn a review nobody noticed into a story people repeat. It is also a genuinely technical area with thresholds and defences that are easy to misjudge. If a review is seriously damaging and clearly false, that is a conversation for a lawyer, not a blog post.
The one thing you must never do
Do not try to bury a bad review by filtering who you ask, and do not have anyone post favourable reviews on your behalf. Both are against Google’s policies, and fabricated or manipulated reviews are misleading conduct under Australian Consumer Law.
Sources
- Google, Report inappropriate reviews on your Business Profile
- Google, Prohibited and restricted content
General information, not legal advice. If a review is causing real damage, get proper advice about your specific situation.

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