Should you pay for a review or reputation management service?
Plenty of companies will sell you more reviews. Some offer useful tools, some cross lines that put your listing at risk. How to tell the difference before you sign up.
Tag: Reputation
A simple monthly routine for your Google reviews
Twenty minutes, once a month, keeps your listing healthy. A checklist covering replies, your stands, your listing details and what your customers are telling you.
What to do when someone threatens you with bad reviews
Pay up or we post one star reviews. Review extortion is real, Google has a specific way to report it, and paying is the one thing you should never do.
Do you need reviews anywhere other than Google?
Facebook, industry directories, booking platforms and marketplaces all collect reviews. Which ones deserve your effort, and why Google usually comes first.
When reviews mention your staff by name
Reviews that name a staff member are some of the most persuasive you can get, and some of the trickiest to handle. How to reply, share them internally, and protect your team when a review turns personal.
How to get more detailed reviews without scripting them
A review that says ‘great’ helps a little. One that says what, who and why helps a lot. How to encourage detail without telling customers what to write.
What happens to your Google reviews when you move or rebrand
Years of reviews are worth protecting. Why you should update your existing listing rather than start a new one, and what to expect when Google asks you to verify again.
Should you reply to good Google reviews? Yes, and here is how
Most owners reply to the angry ones and ignore the happy ones. The five star replies are read by more people, and they are the easiest reputation work you will ever do.
Can you get a Google review removed?
Sometimes, and only for specific reasons. What Google will actually take down, how to report it properly, and why the reply matters more than the removal.
Your review count matters more than your star rating
A 4.6 with two hundred reviews beats a perfect 5.0 with six, and most customers work that out without thinking about it. Why volume and recency do more work than the number of stars.