Google reviews for cafes: where the tap point goes, and when to ask
Counter, table or receipt. Where a review prompt actually gets used in a busy cafe, and the two minutes in a service when people are most likely to say yes.
Guides
How to find your Google review link
The link that opens your Google review box, where to find it in under a minute, and what to do when it will not appear.
How barbers and salons get Google reviews without the awkward ask
Chair-side asking feels uncomfortable because most scripts are bad. What actually works in a salon, and why the mirror station beats the front desk.
Review cards for tradies: what works when there is no counter
Plumbers, sparkies, cleaners and mobile detailers have no shopfront to put a stand on. The card in the ute and the moment at the end of the job are what you have instead.
Will an NFC review card work on your customers’ phones?
Which iPhones and Android handsets read NFC tags, which ones need the QR code instead, and what a tap genuinely cannot do.
Reviews and AHPRA: what clinics can and cannot do
Testimonials that touch clinical care cannot be used to advertise a regulated health service. What that means for Google reviews, review cards, and the reviews already on your own website.
Your review count matters more than your star rating
A 4.6 with two hundred reviews beats a perfect 5.0 with six, and most customers work that out without thinking about it. Why volume and recency do more work than the number of stars.
How to reply to a bad Google review
The reply is not for the person who wrote it. It is for the next hundred people who read it while deciding whether to call you.
How to ask for reviews without breaking the rules
Google bans incentives and review gating. The ACCC allows incentives under conditions. Where the two differ, and what good practice looks like.
Google reviews in Melbourne’s southeast: what we see in Casey and Cardinia
We ship from Pakenham, so most of what we see first-hand is local. What competing on Google looks like in a fast-growing corridor where half the businesses are under five years old.