Reviews for family, portrait and product photographers
Clients book a photographer on their portfolio and their reviews. Why the gallery delivery, not the shoot, is when a review gets written.
Guides
Making your tap point work for every customer
Not everyone has a new phone, good eyesight or a free hand. Small choices about height, contrast and alternatives make a review stand usable by far more people.
Reviews for solar and home energy installers
Solar is a big purchase with a long payback, and buyers have heard plenty of sales pitches. Reviews from real neighbours carry more weight than anything you can say about yourself.
Do you need reviews anywhere other than Google?
Facebook, industry directories, booking platforms and marketplaces all collect reviews. Which ones deserve your effort, and why Google usually comes first.
Reviews for cellar doors, breweries and distilleries
Visitors plan a day out around reviews, and most are tourists you will never see again. How to catch the review during the tasting, and the responsible service line you must not cross.
Are NFC and QR review cards safe?
Customers sometimes hesitate to tap an unfamiliar card. What a tap point can and cannot do to a phone, the real risk of tampered QR codes, and how to protect your customers.
Reviews for pest control businesses
Nobody wants to admit they have a pest problem, which makes customers reluctant reviewers. How pest controllers can ask in a way that respects that.
When reviews mention your staff by name
Reviews that name a staff member are some of the most persuasive you can get, and some of the trickiest to handle. How to reply, share them internally, and protect your team when a review turns personal.
Google reviews for florists
The person who pays is often not the person who receives the flowers. How florists can collect reviews when the happiest customer is somewhere else entirely.
How to tell if your review stand is actually working
You put a stand on the counter three months ago. Is it doing anything? Simple ways to measure it using your review count, your Business Profile and one honest conversation with staff.