When your new estate address is not on Google Maps yet

Streets in new estates can take a while to appear in maps, and customers end up in a paddock. What you can do on your Business Profile while you wait.
Ordering tap points for a whole team or fleet

Ten vans, four shops, twenty staff. How to plan a larger order so every card points to the right place, gets to the right person and keeps working.
Seven places to put your Google review link besides a stand

A tap point covers the counter. Your review link can also live in your email signature, invoices, receipts, website and social bios. Where each one works, and where it does not.
Adding a Google review button to your website

Your website is where loyal customers go looking for you. A simple, honest review link helps them, and a few common mistakes can make it backfire.
Build your reviews before your busy season, not during it

The busiest weeks of your year are when the most new customers are searching, and the worst time to start asking. Why the quiet months are when a review habit gets built.
NFC business cards and review cards: what is the difference?

They look similar and use the same technology, but one shares your details and the other collects feedback. Which one you need, and why most businesses end up with both.
Reviews for businesses with more than one location

Two shops, one brand. Each location needs its own Google listing, its own review link and its own tap points. How to keep them straight.
Google Business Profile posts: are they worth the effort?

Updates, offers and events sit right on your listing, where people deciding whether to visit will see them. What each type is for, the rules, and a routine that takes ten minutes.
Choosing your Google Business Profile categories

Your primary category does more work than almost anything else you control on the listing. How to choose it, how many extra categories to add, and when a change triggers re-verification.
Google Business Profile for service area businesses

If you go to your customers rather than them coming to you, Google has a specific way it wants your listing set up. Hiding your address, choosing areas, and the limits Google sets.