Google Business Profile photos: what to upload and why it matters

People look at the photos before they read a single review. What to shoot, the technical limits Google sets, and why a phone and good daylight beat a stock image.
How to get your first ten Google reviews

Nought to ten is the hardest stretch there is, because you have no social proof to attract the proof. A four week plan for a business starting from an empty listing.
How to find your Google review link

The link that opens your Google review box, where to find it in under a minute, and what to do when it will not appear.
How to write a Google Business Profile description that works

You get 750 characters, and most businesses waste them on slogans. What to put in the description, what Google will reject, and how it fits with everything else on the listing.