Google reviews in Melbourne’s southeast: what we see in Casey and Cardinia

We ship from Pakenham, so most of what we see first-hand is local. What competing on Google looks like in a fast-growing corridor where half the businesses are under five years old.
NFC or QR: which one your customers actually use

Everything we sell carries both, and that is not hedging. They fail in different ways, and the one people reach for depends on the phone, the lighting and the distance.
The real reason nobody on your team asks for reviews

It is almost never laziness. It is that asking feels like begging, nobody told them why it matters, and there is no moment in the service where it belongs.
Where to put a review stand so people actually use it

Placement and timing by business type, the physical details that decide whether a stand gets used, and the one thing hardware cannot do for you.
Why your business does not show up in Google Maps

Usually it is one of five things, and only one of them is reviews. What Google says decides local ranking, and the unglamorous profile work that comes first.
You have the reviews. Now put them to work.

Reviews sitting on a Google listing are doing about a third of the job they could. Where else they belong, and the one place you have to be careful about copying them.