Review cards for tradies: what works when there is no counter
Plumbers, sparkies, cleaners and mobile detailers have no shopfront to put a stand on. The card in the ute and the moment at the end of the job are what you have instead.
Guides
Can you get a Google review removed?
Sometimes, and only for specific reasons. What Google will actually take down, how to report it properly, and why the reply matters more than the removal.
Google reviews for real estate agents and property managers
A sale happens a few times in a person’s life, so every review carries weight. When to ask vendors, buyers and landlords, and why the office listing matters as much as the agent.
Will an NFC review card work on your customers’ phones?
Which iPhones and Android handsets read NFC tags, which ones need the QR code instead, and what a tap genuinely cannot do.
Reviews and AHPRA: what clinics can and cannot do
Testimonials that touch clinical care cannot be used to advertise a regulated health service. What that means for Google reviews, review cards, and the reviews already on your own website.
Your review count matters more than your star rating
A 4.6 with two hundred reviews beats a perfect 5.0 with six, and most customers work that out without thinking about it. Why volume and recency do more work than the number of stars.
How to reply to a bad Google review
The reply is not for the person who wrote it. It is for the next hundred people who read it while deciding whether to call you.
Getting Instagram and TikTok follows from people standing in front of you
The hardest part of growing a local social account is that your best audience walks past you every day and never searches for you. A tap point closes that gap.
How to ask for reviews without breaking the rules
Google bans incentives and review gating. The ACCC allows incentives under conditions. Where the two differ, and what good practice looks like.
How to write a Google Business Profile description that works
You get 750 characters, and most businesses waste them on slogans. What to put in the description, what Google will reject, and how it fits with everything else on the listing.