Making your tap point work for every customer
Not everyone has a new phone, good eyesight or a free hand. Small choices about height, contrast and alternatives make a review stand usable by far more people.
Tag: QR codes
Are NFC and QR review cards safe?
Customers sometimes hesitate to tap an unfamiliar card. What a tap point can and cannot do to a phone, the real risk of tampered QR codes, and how to protect your customers.
Other useful things a tap point can open besides reviews
The same stand that opens your review page can open a menu, a booking page, a feedback form or a document. Practical uses that save staff time.
Can you change the link on an NFC review card?
Your Google listing moved, your Instagram handle changed, or you want the card to open a booking page instead. What can be rewritten, what cannot, and how to do it.
Table QR stands: a setup and testing checklist
Check sightlines, glare, phone access and the destination before placing QR stands across your tables.
Will an NFC review card work on your customers’ phones?
Which iPhones and Android handsets read NFC tags, which ones need the QR code instead, and what a tap genuinely cannot do.
Getting Instagram and TikTok follows from people standing in front of you
The hardest part of growing a local social account is that your best audience walks past you every day and never searches for you. A tap point closes that gap.
NFC or QR: which one your customers actually use
Everything we sell carries both, and that is not hedging. They fail in different ways, and the one people reach for depends on the phone, the lighting and the distance.