Your review count matters more than your star rating

A 4.6 with two hundred reviews beats a perfect 5.0 with six, and most customers work that out without thinking about it. Why volume and recency do more work than the number of stars.
Google reviews in Melbourne’s southeast: what we see in Casey and Cardinia

We ship from Pakenham, so most of what we see first-hand is local. What competing on Google looks like in a fast-growing corridor where half the businesses are under five years old.
Why your business does not show up in Google Maps

Usually it is one of five things, and only one of them is reviews. What Google says decides local ranking, and the unglamorous profile work that comes first.