When your new estate address is not on Google Maps yet
Streets in new estates can take a while to appear in maps, and customers end up in a paddock. What you can do on your Business Profile while you wait.
Tag: Local SEO
Reviews for businesses with more than one location
Two shops, one brand. Each location needs its own Google listing, its own review link and its own tap points. How to keep them straight.
What happens to your Google reviews when you move or rebrand
Years of reviews are worth protecting. Why you should update your existing listing rather than start a new one, and what to expect when Google asks you to verify again.
Google Business Profile posts: are they worth the effort?
Updates, offers and events sit right on your listing, where people deciding whether to visit will see them. What each type is for, the rules, and a routine that takes ten minutes.
Choosing your Google Business Profile categories
Your primary category does more work than almost anything else you control on the listing. How to choose it, how many extra categories to add, and when a change triggers re-verification.
Google Business Profile for service area businesses
If you go to your customers rather than them coming to you, Google has a specific way it wants your listing set up. Hiding your address, choosing areas, and the limits Google sets.
Google Business Profile photos: what to upload and why it matters
People look at the photos before they read a single review. What to shoot, the technical limits Google sets, and why a phone and good daylight beat a stock image.
Your review count matters more than your star rating
A 4.6 with two hundred reviews beats a perfect 5.0 with six, and most customers work that out without thinking about it. Why volume and recency do more work than the number of stars.
How to write a Google Business Profile description that works
You get 750 characters, and most businesses waste them on slogans. What to put in the description, what Google will reject, and how it fits with everything else on the listing.
Google reviews in Melbourne’s southeast: what we see in Casey and Cardinia
We ship from Pakenham, so most of what we see first-hand is local. What competing on Google looks like in a fast-growing corridor where half the businesses are under five years old.