How to get your first ten Google reviews

Nought to ten is the hardest stretch there is, because you have no social proof to attract the proof. A four week plan for a business starting from an empty listing.
How barbers and salons get Google reviews without the awkward ask

Chair-side asking feels uncomfortable because most scripts are bad. What actually works in a salon, and why the mirror station beats the front desk.
How to ask for reviews without breaking the rules

Google bans incentives and review gating. The ACCC allows incentives under conditions. Where the two differ, and what good practice looks like.
The real reason nobody on your team asks for reviews

It is almost never laziness. It is that asking feels like begging, nobody told them why it matters, and there is no moment in the service where it belongs.