Google reviews for florists

Florists have an unusual review problem. The person who orders and pays usually never sees the flowers. The person who receives them is thrilled but did not buy anything and has no reason to review you. The review has to come from the buyer, who only knows it went well if someone tells them.

Walk-in customers

Customers who come into the shop and choose a bunch themselves are straightforward. The counter moment works the same as any retail shop: a stand beside the terminal, and a sentence while the bunch is being wrapped. See Google reviews for retail shops.

Delivered orders

For deliveries, the buyer’s happy moment is when they hear the flowers arrived and were loved. That is the time to ask.

A delivery confirmation message that says the flowers arrived, with a review link, catches the buyer at the right moment. If you message customers, follow the Spam Act rules in asking for reviews by email and SMS.
A small card in the delivery is for the recipient. It works better as a follow card than a review card, because the recipient did not buy anything but may well become a customer.

Weddings and events

Event florists should ask after the day, when the couple or organiser has seen the photos. See reviews for wedding and event vendors.

Sympathy flowers

Flowers for a funeral or a loss need a different approach. Do not send a review request after a sympathy order. It can feel intrusive at a hard time. If the customer chooses to review you, it will mean more for being unprompted.

Busy days

Valentine’s Day and Mother’s Day bring more customers in a week than some months. Build the review habit before those days, not during them. See build your reviews before your busy season.

Replying well

Florist reviews often mention a special occasion, a surprise, or a bad day made better. Reply warmly, but never repeat the details. A reply that says “so glad your wife loved her anniversary roses” shares something the reviewer may not have wanted public. “So glad they arrived beautifully” is enough. See replying to good Google reviews.