A simple monthly routine for your Google reviews

Most review problems are not dramatic. They build slowly: a stand that got knocked behind the till, a month of reviews nobody replied to, holiday hours that were never updated. A short routine on the first of each month catches all of them.

1. Count your reviews

Write down how many reviews your listing has today. Compare it with last month. If the number has stalled, something has changed at the counter. See how to tell if your review stand is working.

2. Reply to anything unanswered

Go through the month’s reviews and reply to every one you missed. Two sentences for the good ones, a calm and specific reply for the bad ones. See replying to good reviews and replying to bad ones.

3. Test every tap point

Tap each stand and card with your phone, and scan the QR with a second phone. Check nothing has been stuck over the code. Move anything that has drifted out of sight. See are NFC and QR review cards safe.

4. Check your listing details

• Hours, especially with a public holiday coming.
• Phone number and website.
• Any suggested edits Google is showing you.
• Whether your newest photo is recent.

5. Read for patterns

Read the month’s reviews in one sitting. Is the same dish, the same staff member, the same complaint coming up? The praise is your marketing copy. The complaints are your to do list. See you have the reviews, now put them to work.

6. Share the good ones

Read out reviews that name staff at your next team meeting. It is the single best way to keep people asking. See when reviews mention your staff.

7. Look ahead

If a busy season or a big event is coming, now is the time to get ready. See build your reviews before your busy season.

Put it in the calendar

The routine only works if it happens. Put a recurring twenty minute slot in your calendar for the first working day of each month, and treat it like any other appointment.