A reception desk setup that makes feedback easy

A reception desk already has a job: welcome people, answer questions and keep appointments moving. A review stand works best when it fits into that routine without taking over the counter.

Start with the visitor’s side of the desk

Walk around the counter and look at it as a visitor would. A stand that looks obvious from behind the desk can disappear behind a monitor, brochure rack or payment terminal from the other side. Choose a clear spot where the printed face points towards the visitor and the tap area is within comfortable reach.

Keep the stand out of the space used for bags, paperwork and card payments. People should be able to use it without reaching across a staff member’s workspace or holding up someone else’s checkout.

Separate feedback from payment

Put a little space between the review stand and the payment terminal. They have different purposes, and the printed invitation should make that clear. Complete payment and any booking details first, then point out the stand when the visitor has a moment.

A simple invitation is enough: “If you’d like to share feedback about your visit, you can tap or scan here.” Leave the decision and the rating to the customer. If they are in a hurry, let them go without repeating the request.

Check the light, not just the location

A bright window or overhead fitting can reflect across the QR code. Test it from the customer’s position during the hours you normally trade. Turn the stand slightly if glare makes the printed face difficult to see, while keeping it easy to reach.

Use the phone camera to check the QR route, then test the NFC route separately with a compatible unlocked phone. Open the link and confirm that it leads to the correct business. A successful scan is only the beginning; the destination needs to be right too.

Choose a format that suits the desk

The Google Review NFC + QR Stand gives visitors a choice between tapping and scanning. A stand is useful when you want the invitation to be visible without a staff member handing anything over.

For businesses that also finish conversations away from reception, the Counter Complete Kit pairs a stand with a pocket card. Keep each item where the conversation naturally happens rather than moving the same stand around all day.

Make it part of opening the desk

• Return the stand to its agreed position, facing visitors.
• Check that paperwork and displays have not covered the code.
• Remove visible dust and fingerprints with care appropriate to the material.
• Recheck the destination after any change to your business listing or setup.

Give the whole team the same brief explanation. Invite honest feedback consistently, without promising a reward or asking for a particular rating. The stand is there to make the next step easier, not to turn every goodbye into a sales script.

Tapping or scanning opens the destination page. It does not submit a review automatically, and the customer may need to sign in. Lifestyle images show illustrative settings and sample QR artwork.